A premium retailer of flowers and gifts expects to deliver enough flowers this coming Mother’s Day to cover an Australian sized football field.
Looking at Australian-based research, Roses Only anticipates that on Mother’s Day, Australian retail will see over 5 million flowers delivered, 4 million cards signed, 2.4 million pieces of jewellery gifted, 2 million pyjama sets given and over 3 million boxes of chocolates eaten.
Roses Only CEO Kelly Taggart says the annual event has certainly gained momentum over the past few years with Australians set to spend big ahead of the special day.
“It’s estimated that around 62 per cent of Australians are planning to spoil mum this Mother’s Day and according to data, flowers are the most popular gift to give,” says Ms Taggart.
“Celebrating Mother’s Day is a way for people to convey how much their mother or mother figure means to them and to express their love and gratitude.
“When you make the effort to find an extra special Mother’s Day gift, whether it’s stunning flowers, a spa voucher, jewellery or a decadent brunch, it goes a long way in showing mum how much she’s loved and appreciated.”
Roses Only says despite the gifting fads that come and go, an arrangement of beautiful flowers is still one of the most traditional ways to express Happy Mother’s Days wishes.
“Sending a stunning arrangement of flowers on Mother’s Day is a beautiful tradition celebrated in Australia and across the world,” says Ms Taggart.
“Gifting flowers is a simple, unpretentious gesture, but one that you know will instantly brighten mum’s day.”
Roses Only has revealed that the top five most popular flowers delivered on Mother’s Day are Chrysanthemums, Tulips, Roses, Lilies and Sunflowers.
“Chrysanthemums are widely known as the traditional Mother’s Day flower, they are stunning and of course, really long lasting.
“Whether it’s magnificent flowers for a mum-to-be, for grandma who lives in regional Australia or for a mother figure that has provided love and support, we’ve got gift ideas to suit every sentiment this Mother’s Day.
“You can even select your flowers and then add a bottle of sparkling wine, fine Chocolatier chocolates or a soft cuddly teddy bear for a truly adorable touch.”
Roses Only’s Top Five Flowers for Mother’s Day:
5. Sunflowers
4. Lilies
3. Roses
2. Tulips
1. Chrysanthemums
Roses Only brings together almost 50 years of retail and floristry experience coupled with a national operation employing over 300 people and 11 florist studios with local teams of creative, passionate people preparing and packaging beautiful same-day delivery orders.
For more information on floral gifts, hampers and more, please visit www.rosesonly.com.au.
